Guidelines exist to ensure compliance with OEM marketing and promotion standards, so while BMAG messaging and voice should remain cohesive, all dealerships should defer to OEM standards for logo usage and other specific guidelines required by the OEM.
The Nissan Brand Logo should never appear smaller than 14mm in print and 56 px in digital. Always allow minimum clear space around the Nissan Brand Logo to separate it from other elements.
Nissan Brand font is the Nissan typeface. It has been designed to reflect elegance, simplicity, readability and its ability to communicate both drama and a thoughtful intelligence. Primary color when used in headlines is white (reversed to black when readability dictates). Secondary color: Grey.
Pms 200C
RGB: 195/00/47
HEX: #C3002F
CMYK: 05/100/80/15
pms cool grey 10C
RGB: 239/239/239
HEX: #efefef
CMYK: 00/00/00/06
PMS Black
RGB: 00/00/00
HEX: #000000
CMYK: 00/00/00/100
The primary brand palette exists to bring unity to the entire Bob Moore Auto Group family. All dealerships share this foundational palette when promoting the Bob Moore Auto Group connection to their organization.
Our brand’s voice is more than the words we use. It’s how we speak, the tone we take, and the feelings we create. While the brand tone will shift slightly at each dealership, some things won’t change: We always speak with authority, but we balance it with warmth. Our voice is personal and human—a trusted friend, not a distant expert.
| Prestige | Everything | Economy |
|---|---|---|
| Good afternoon. How may we be of assistance today? | Hi, how can I help you today? | Hey there, how’s it going? |
| Rather than | Instead | Or |
| Exceptional | Terrific | Really Great |
| That’s an excellent observation. | Well said. | For sure. |
| An astute investment | A solid value | Worth every penny |
| May we send you out for a spin? | How about a test drive? | Let me grab the keys for you |
| Certainly, indeed | Sure thing | You bet |
| Absolutely | Without a doubt | One hundred percent |
| Nespresso | Starbucks | Dunkin’ |
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