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Brand Guidebook

Dealerships

  • Introduction
  • Dealerships
  • Resources

Dealerships are part of the Bob Moore family, and like family, they share some similar traits while taking on their own personalities.

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01

Introduction

The primary Bob Moore Auto Group brand acts as a unifying force across all dealerships, but each dealership can and should take on a distinct brand expression appropriate to their product and target customer. The guides below assist in marrying OEM requirements with the overall BMAG brand.

02

Dealership-Specific Brand Guides

Click One Below

Bob Moore Audi
Bob Moore Buick GMC
Bob Moore Cadillac
Bob Moore Chrysler Dodge Jeep Ram
Bob Moore Ford
Bob Moore Infiniti
Bob Moore Jaguar
Bob Moore Land Rover
Bob Moore Mazda
Bob Moore Nissan
Bob Moore Porsche
Bob Moore Subaru
Bob Moore Volkswagen
Download Printables

Download printable posters and graphics featuring the key statements of our Bob Moore Auto Group brand foundation.

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Bob Moore
  • Brand Platform
  • Brand Alignment
  • Visual Identity
  • Media
  • Use Cases
  • Typography
  • Color
  • Programs
  • Dealerships
  • Sub-Brands
  • Marketing
Bob Moore Logo
Brand Platform
  • Brand Pillars
  • Brand Purpose
  • Brand Vision
  • Brand Mission
  • Core Values
  • Brand Personality
  • Target Audience
Brand Alignment
  • Brand In Practice
  • Visual Language
  • Voice & Tone
  • Messaging
Visual Identity
  • Logotypes
  • Misuses
  • Logo Lockups
  • Extended Logos
  • Supporting Elements
Media
  • Lifestyle
  • Community
  • Product
  • Environmental
  • OEM Specific
Use Cases
  • Store Exterior
  • Store Interior
  • Advertisements
  • Collateral
Typography
  • Paragraph Styles
  • Align to Baseline
  • Brand Typefaces
  • Futura STD
  • Optima
  • Trade Gothic
Color
  • Primary Palette
  • Secondary Palette
  • Drive Program
Programs
  • DRIVE Program
  • DRIVE Brand Guide
  • DRIVE Resources
Sub-Brands
  • E-Commerce
  • Electric Cars
  • Pre-Owned
Marketing
  • Flagship
  • Messaging
  • Internal
  • External
  • Resources
Dealerships
  • Audi
  • Buick - GMC
  • Cadillac
  • Chrysler Dodge Jeep Ram
  • Ford
  • Infiniti
  • Jaguar
  • Kia
  • Land Rover
  • Mazda
  • Nissan
  • Porsche
  • Subaru