Use Cases
Every customer touchpoint is an opportunity to develop trust. It is essential that we employ assets in ways that align with our brand promise and establish consistency across the board.
01
Advertisements
BMAG advertisements function as a first impression, much like a store exterior. Our ads establish who we are as a brand and introduce potential customers to individual dealerships. Every advertisement should utilize inspirational storytelling imagery that embodies our brand archetypes of Sage, Caregiver, and Entertainer. Ads should combine storytelling imagery with the correct brand elements: primary lockup, patterns, supporting marks, accents, taglines, approved product images, and messaging set in Optima.
02
Internal Branding
While internal branding is not sub-branding, it’s important to view internal branding as if it is. Internal branding becomes external when a team member posts a social media photo at an event, wears a corporate t-shirt at the gym, or simply keeps materials at their desk in view of customers. Internal events should therefore carry out the cohesive brand look and feel. There is some wiggle room for creativity, as long as the primary logo and typography are utilized. Examples follow below.
If you are looking to create a new merchandise item for internal use, please contact csanders@bobmoore.com.
