03
Internal DRIVE Program Palette
Navy
Hex #: 01D1D2C
CMYK: 70 / 34 / 0 / 83
RGB:13 / 29 / 44
Pantone: 533 C
Light Blue
Hex #: B3C8DD
CMYK: 19 / 10 / 0 / 13
RGB: 179 / 200 / 221
Pantone: 5445 C
Blue
Hex #: 4275AC
CMYK: 62 / 32 / 0 / 33
RGB: 66 / 117 / 172
Pantone: 7684 C
The additional brand palette was created to build association with the employee education and support program known as DRIVE. These colors and the brand palette associated with them are used primarily for internal use and are not intended to be used on customer facing promotions or applications.
DRIVE is a valuable internal tool for employees to internalize company values and priorities. In all applications, the correct DRIVE logo, typeface, and color palette should be used.
