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Quick Start Guide

1
  • Quick Start Guide

Logos & Usage

6
  • Logotypes
  • Misuses
  • Logo Lockups
  • Extended Logos
  • Legacy Logos
  • Heritage Award Logos

Fonts

1
  • Brand Typefaces

Colors

2
  • Primary Brand Palette
  • Accent Palette

Dealerships

13
  • Audi
  • Buick – GMC
  • Cadillac
  • Chrysler Dodge Jeep Ram
  • Ford
  • Infiniti
  • Kia
  • Jaguar Land Rover
  • Mazda
  • Nissan
  • Porsche
  • Subaru
  • Volkswagen

About the Brand

8
  • Brand Pillars
  • Brand Purpose
  • Brand Vision
  • Brand Mission
  • Core Values
  • Brand Personality
  • Target Audience
  • Brand Posititoning

Voice & Visuals

5
  • Brand Alignment
  • Brand In Practice
  • Visual Language
  • Voice & Tone
  • Flagship Messaging

Image Style Guide

4
  • Lifestyle
  • Community
  • Product
  • Environmental

Using the Brand

2
  • Advertisements
  • Internal Branding

Programs

3
  • DRIVE Program
  • DRIVE Brand Guide
  • DRIVE Program Resources

Sub-Brands

3
  • E-Commerce Program
  • Electric Vehicles
  • Certfied Pre-Owned Vehicles

05

Legacy Logos

For Internal Use Only

These logos were created to celebrate BMAG’s history in Oklahoma. They are not to be used externally on any marketing or collateral materials.

Retired Logo
Retired Logo
Retired Logo

Legacy Logo

The Legacy “Flying M” Logo was retired effective Sep. 25th, 2022. We honor it’s tenure as part of our brand assets. This logo is no longer to be used on any internal or external collateral, marketing, or other brand applications. All usage of this logo going forward will need approval from Director of Marketing.

Heritage Seal
Heritage Seal
Heritage Seal

Heritage Seal

The Heritage Seal can be used on collateral and swag internally. The only restriction is that it is not used in external marketing and advertising at this time.

Heritage Badge
Heritage Badge
Heritage Badge

Heritage Badge

The Heritage Badge is used primarily in the BMAG website and not suited for additional collateral. This is a reference graphic for the earliest Bob Moore dealerships, before the Group was officially formed.

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Bob Moore
Bob Moore Logo
Brand Platform
  • Brand Pillars
  • Brand Purpose
  • Brand Vision
  • Brand Mission
  • Core Values
  • Brand Personality
  • Target Audience
Brand Alignment
  • Brand In Practice
  • Visual Language
  • Voice & Tone
  • Messaging
Visual Identity
  • Logotypes
  • Misuses
  • Logo Lockups
  • Extended Logos
  • Supporting Elements
Media
  • Lifestyle
  • Community
  • Product
  • Environmental
  • OEM Specific
Use Cases
  • Store Exterior
  • Store Interior
  • Advertisements
  • Collateral
Typography
  • Paragraph Styles
  • Align to Baseline
  • Brand Typefaces
  • Futura STD
  • Optima
  • Trade Gothic
Color
  • Primary Palette
  • Secondary Palette
  • Drive Program
Programs
  • DRIVE Program
  • DRIVE Brand Guide
  • DRIVE Resources
Sub-Brands
  • E-Commerce
  • Electric Cars
  • Pre-Owned
Marketing
  • Flagship
  • Messaging
  • Internal
  • External
  • Resources
Dealerships
  • Audi
  • Buick - GMC
  • Cadillac
  • Chrysler Dodge Jeep Ram
  • Ford
  • Infiniti
  • Jaguar
  • Kia
  • Land Rover
  • Mazda
  • Nissan
  • Porsche
  • Subaru