Using the Brand – Bob Moore Brand Guidebook

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Brand Guidebook

Quick Start Guide

1

Quick Start Guide

Logos & Usage

6

Logotypes
Misuses
Logo Lockups
Extended Logos
Legacy Logos
Heritage Award Logos

Fonts

1

Brand Typefaces

Colors

2

Primary Brand Palette
Accent Palette

Dealerships

13

Audi
Buick – GMC
Cadillac
Chrysler Dodge Jeep Ram
Ford
Infiniti
Kia
Jaguar Land Rover
Mazda
Nissan
Porsche
Subaru
Volkswagen

About the Brand

8

Brand Pillars
Brand Purpose
Brand Vision
Brand Mission
Core Values
Brand Personality
Target Audience
Brand Posititoning

Voice & Visuals

5

Brand Alignment
Brand In Practice
Visual Language
Voice & Tone
Flagship Messaging

Image Style Guide

4

Lifestyle
Community
Product
Environmental

Using the Brand

2

Advertisements
Internal Branding

Programs

3

DRIVE Program
DRIVE Brand Guide
DRIVE Program Resources

Sub-Brands

3

E-Commerce Program
Electric Vehicles
Certfied Pre-Owned Vehicles

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Using the Brand

Using the Brand

Advertisements
Internal Branding

Sign up to be a Brand Advocate

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Brand Platform

Brand Pillars
Brand Purpose
Brand Vision
Brand Mission
Core Values
Brand Personality
Target Audience

Brand Alignment

Brand In Practice
Visual Language
Voice & Tone
Messaging

Visual Identity

Logotypes
Misuses
Logo Lockups
Extended Logos
Supporting Elements

Media

Lifestyle
Community
Product
Environmental
OEM Specific

Use Cases

Store Exterior
Store Interior
Advertisements
Collateral

Typography

Paragraph Styles
Align to Baseline
Brand Typefaces
Futura STD
Optima
Trade Gothic

Color

Primary Palette
Secondary Palette
Drive Program

Programs

DRIVE Program
DRIVE Brand Guide
DRIVE Resources

Sub-Brands

E-Commerce
Electric Cars
Pre-Owned

Marketing

Flagship
Messaging
Internal
External
Resources

Dealerships

Audi
Buick - GMC
Cadillac
Chrysler Dodge Jeep Ram

Ford
Infiniti
Jaguar

Kia
Land Rover
Mazda

Nissan
Porsche
Subaru