BMAG advertisements function as a first impression, much like a store exterior. Our ads establish who we are as a brand and introduce potential customers to individual dealerships. Every advertisement should utilize inspirational storytelling imagery that embodies our brand archetypes of Sage, Caregiver, and Entertainer. Ads should combine storytelling imagery with the correct brand elements: primary lockup, patterns, supporting marks, accents, taglines, approved product images, and messaging set in Optima.