02
Brand In Practice
Demonstrating consistency in our brand both in theory and practice is the key to success. All our success—yours, and our customers. This is why we developed the DRIVE program, and why we’ve taken extra care to make our brand accessible and clear to every member of our team.
The Drive brand is crucial to our success and primarily exists to support the employees of Bob Moore Auto Group. This is a sub-brand that is used for educational purposes, but is not a customer-facing external brand that belongs in email signatures or other applications.
The DRIVE program content is available for download, and will be made available in other formats for display purposes as this brand guide progress continues.
While DRIVE influences the way we do business, we don’t reference the program in our communications to customers. For more information on external communications, visit the Marketing section.
Our method of implementation for the DRIVE program does extend to our communications internally, especially with regards to training and development. For more information on how DRIVE affects our day-to-day, download the current DRIVE program documentation.
