06
Brand Personality
Personality is what builds chemistry, rapport, loyalty, and ultimately trust.
50%
Sage
Trusted advisor. Wise. Curators of excellence. Knows their stuff and will share it with others.
40%
Caregiver
Problem-solver. Reliever of burdens and difficulties. Helps manage the pain. Good intentions. Strong empaths.
10%
Entertainer
Serious professionals who can still have fun with their customers. Trusted to perform at a high level, but still deliver joy.
