02
Community
Do
Showcase real-life communities and activities: Plaza or Wheeler Districts, tailgating at a football game, etc.
Style shots that feel accessible, joyful, and full of possibility.
Do not
Use imagery that communicates tension in any way: nothing ominous, scary or risky.
Visually suggest that Bob Moore is “too cool” for Oklahoma or its people.





Image for Creative Direction Only / Imagery Commissions Suggested