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Quick Start Guide

1
  • Quick Start Guide

Logos & Usage

6
  • Logotypes
  • Misuses
  • Logo Lockups
  • Extended Logos
  • Legacy Logos
  • Heritage Award Logos

Fonts

1
  • Brand Typefaces

Colors

2
  • Primary Brand Palette
  • Accent Palette

Dealerships

13
  • Audi
  • Buick – GMC
  • Cadillac
  • Chrysler Dodge Jeep Ram
  • Ford
  • Infiniti
  • Kia
  • Jaguar Land Rover
  • Mazda
  • Nissan
  • Porsche
  • Subaru
  • Volkswagen

About the Brand

8
  • Brand Pillars
  • Brand Purpose
  • Brand Vision
  • Brand Mission
  • Core Values
  • Brand Personality
  • Target Audience
  • Brand Posititoning

Voice & Visuals

5
  • Brand Alignment
  • Brand In Practice
  • Visual Language
  • Voice & Tone
  • Flagship Messaging

Image Style Guide

4
  • Lifestyle
  • Community
  • Product
  • Environmental

Using the Brand

2
  • Advertisements
  • Internal Branding

Programs

3
  • DRIVE Program
  • DRIVE Brand Guide
  • DRIVE Program Resources

Sub-Brands

3
  • E-Commerce Program
  • Electric Vehicles
  • Certfied Pre-Owned Vehicles

05

Core Values

Our core values are like mile markers for decisions company-wide—they’re how we know we’re on the right track.

Commitment

We are in it for the long haul. We don’t take our team members’ or customers’ trust lightly—every interaction is an opportunity to establish trust through consistent service and genuine, people-focused care.

Opportunity

This is how we fulfill dreams. We create opportunities, both for our employees to advance and grow and for our customers to purchase the car that will take them where they want to go in life.

Respect

Our customers and employees are more than a bottom line—they’re on a journey to fulfilling dreams, and we’re a guide for one small part of it. We earn trust through consistent, respectful, and ethical behaviors.

Empowerment

When our team is empowered to handle customer concerns quickly or suggest process changes for efficiency, we create a chain of empowerment that flows directly to the customer.

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Bob Moore
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Brand Platform
  • Brand Pillars
  • Brand Purpose
  • Brand Vision
  • Brand Mission
  • Core Values
  • Brand Personality
  • Target Audience
Brand Alignment
  • Brand In Practice
  • Visual Language
  • Voice & Tone
  • Messaging
Visual Identity
  • Logotypes
  • Misuses
  • Logo Lockups
  • Extended Logos
  • Supporting Elements
Media
  • Lifestyle
  • Community
  • Product
  • Environmental
  • OEM Specific
Use Cases
  • Store Exterior
  • Store Interior
  • Advertisements
  • Collateral
Typography
  • Paragraph Styles
  • Align to Baseline
  • Brand Typefaces
  • Futura STD
  • Optima
  • Trade Gothic
Color
  • Primary Palette
  • Secondary Palette
  • Drive Program
Programs
  • DRIVE Program
  • DRIVE Brand Guide
  • DRIVE Resources
Sub-Brands
  • E-Commerce
  • Electric Cars
  • Pre-Owned
Marketing
  • Flagship
  • Messaging
  • Internal
  • External
  • Resources
Dealerships
  • Audi
  • Buick - GMC
  • Cadillac
  • Chrysler Dodge Jeep Ram
  • Ford
  • Infiniti
  • Jaguar
  • Kia
  • Land Rover
  • Mazda
  • Nissan
  • Porsche
  • Subaru