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DRIVE Brand Guide
Primary
Two-Color: Navy & Blue
Primary Icon
Secondary Icon
Secondary: White & Blue on Navy
DRIVE is a valuable internal tool for employees to internalize company values and priorities. In all applications, the correct DRIVE logo, typeface, and color palette should be used.
Primary Brand Palette
Navy
Hex #: 01D1D2C
CMYK: 70 / 34 / 0 / 83
RGB:13 / 29 / 44
Pantone:
Light Blue
Hex #: B3C8DD
CMYK: 19 / 10 / 0 / 13
RGB: 179 / 200 / 221
Pantone:
Blue
Hex #: 4275AC
CMYK: 62 / 32 / 0 / 33
RGB: 66 / 117 / 172
Pantone:
This brand palette was created to build an association with the employee education and support program known as DRIVE. The colors and the brand palette associated with this program are primarily for internal use and are not intended to be used on customer-facing promotions or applications.
Brand Typefaces
Principal type
Headline + body use cases
The primary type for the DRIVE Program, Futura, is classic, structured and versatile. A geometric type, it is bold yet accessible. At large sizes, in Bold weight, it commands attention and interest. As body copy, it remains legible and user-friendly. It comes in a variety of bold weights, can be used for emphasis.
Futura
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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