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Quick Start Guide

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  • Quick Start Guide

Logos & Usage

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Fonts

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Colors

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Dealerships

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  • Audi
  • Buick – GMC
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About the Brand

8
  • Brand Pillars
  • Brand Purpose
  • Brand Vision
  • Brand Mission
  • Core Values
  • Brand Personality
  • Target Audience
  • Brand Posititoning

Voice & Visuals

5
  • Brand Alignment
  • Brand In Practice
  • Visual Language
  • Voice & Tone
  • Flagship Messaging

Image Style Guide

4
  • Lifestyle
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Using the Brand

2
  • Advertisements
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Programs

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  • DRIVE Program
  • DRIVE Brand Guide
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Sub-Brands

3
  • E-Commerce Program
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05

Flagship Messaging

All brand messaging should be built on the Bob Moore Auto Group brand foundation. The flagship messaging may evolve over time, but the vision and sentiment behind it never change.

To Build Trust

Show Commitment to the Customer.

No one knows where life will take us, but we don’t have to go alone.

We’ll help you get where you’re going.

To Demonstrate Wisdom

Appeal to Social Proof.

For generations, Oklahomans have trusted us to help them with their automotive needs.

You should too.

To Be Relational

Express Joy.

You’ll make great memories with your next vehicle.

Let’s make buying it one of them.

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Bob Moore
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Brand Platform
  • Brand Pillars
  • Brand Purpose
  • Brand Vision
  • Brand Mission
  • Core Values
  • Brand Personality
  • Target Audience
Brand Alignment
  • Brand In Practice
  • Visual Language
  • Voice & Tone
  • Messaging
Visual Identity
  • Logotypes
  • Misuses
  • Logo Lockups
  • Extended Logos
  • Supporting Elements
Media
  • Lifestyle
  • Community
  • Product
  • Environmental
  • OEM Specific
Use Cases
  • Store Exterior
  • Store Interior
  • Advertisements
  • Collateral
Typography
  • Paragraph Styles
  • Align to Baseline
  • Brand Typefaces
  • Futura STD
  • Optima
  • Trade Gothic
Color
  • Primary Palette
  • Secondary Palette
  • Drive Program
Programs
  • DRIVE Program
  • DRIVE Brand Guide
  • DRIVE Resources
Sub-Brands
  • E-Commerce
  • Electric Cars
  • Pre-Owned
Marketing
  • Flagship
  • Messaging
  • Internal
  • External
  • Resources
Dealerships
  • Audi
  • Buick - GMC
  • Cadillac
  • Chrysler Dodge Jeep Ram
  • Ford
  • Infiniti
  • Jaguar
  • Kia
  • Land Rover
  • Mazda
  • Nissan
  • Porsche
  • Subaru