01
Lifestyle
Do
Tell a story and highlight the car as a character in that story.
Utilize whitespace and favor bright images.
Show people engaged in storytelling activities.
Do not
Utilize stock (unless required by OEM guidelines) or cliched imagery (e.g. person hanging out car window with keys in hand).
Shoot from inside the car, from the back seat.
Use images that are dark, moody, or visually busy.
Image for Creative Direction Only / Imagery Commissions Suggested
