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Quick Start Guide

1
  • Quick Start Guide

Logos & Usage

6
  • Logotypes
  • Misuses
  • Logo Lockups
  • Extended Logos
  • Legacy Logos
  • Heritage Award Logos

Fonts

1
  • Brand Typefaces

Colors

2
  • Primary Brand Palette
  • Accent Palette

Dealerships

13
  • Audi
  • Buick – GMC
  • Cadillac
  • Chrysler Dodge Jeep Ram
  • Ford
  • Infiniti
  • Kia
  • Jaguar Land Rover
  • Mazda
  • Nissan
  • Porsche
  • Subaru
  • Volkswagen

About the Brand

8
  • Brand Pillars
  • Brand Purpose
  • Brand Vision
  • Brand Mission
  • Core Values
  • Brand Personality
  • Target Audience
  • Brand Posititoning

Voice & Visuals

5
  • Brand Alignment
  • Brand In Practice
  • Visual Language
  • Voice & Tone
  • Flagship Messaging

Image Style Guide

4
  • Lifestyle
  • Community
  • Product
  • Environmental

Using the Brand

2
  • Advertisements
  • Internal Branding

Programs

3
  • DRIVE Program
  • DRIVE Brand Guide
  • DRIVE Program Resources

Sub-Brands

3
  • E-Commerce Program
  • Electric Vehicles
  • Certfied Pre-Owned Vehicles

02

Misuses

Do Not Do This

​Never add elements such as drop shadows. Do not stretch or distort or enclose the logo in any type of border. Do not use different colors other than black. Do not add your own text to the logo.

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Bob Moore
Bob Moore Logo
Brand Platform
  • Brand Pillars
  • Brand Purpose
  • Brand Vision
  • Brand Mission
  • Core Values
  • Brand Personality
  • Target Audience
Brand Alignment
  • Brand In Practice
  • Visual Language
  • Voice & Tone
  • Messaging
Visual Identity
  • Logotypes
  • Misuses
  • Logo Lockups
  • Extended Logos
  • Supporting Elements
Media
  • Lifestyle
  • Community
  • Product
  • Environmental
  • OEM Specific
Use Cases
  • Store Exterior
  • Store Interior
  • Advertisements
  • Collateral
Typography
  • Paragraph Styles
  • Align to Baseline
  • Brand Typefaces
  • Futura STD
  • Optima
  • Trade Gothic
Color
  • Primary Palette
  • Secondary Palette
  • Drive Program
Programs
  • DRIVE Program
  • DRIVE Brand Guide
  • DRIVE Resources
Sub-Brands
  • E-Commerce
  • Electric Cars
  • Pre-Owned
Marketing
  • Flagship
  • Messaging
  • Internal
  • External
  • Resources
Dealerships
  • Audi
  • Buick - GMC
  • Cadillac
  • Chrysler Dodge Jeep Ram
  • Ford
  • Infiniti
  • Jaguar
  • Kia
  • Land Rover
  • Mazda
  • Nissan
  • Porsche
  • Subaru