To ensure color consistency across all media, we utilize Pantone spot colors and CMYK process colors for print use and RGB and HEX values for on-screen and web applications. It’s important to note that print processes, substrates, and screen calibrations vary and can alter the colors’ appearance—even with specified formulas. Request draw-downs and paper samples from the printer when possible, and ensure vendors make any adjustments necessary to achieve BMAG color standards.

The primary brand palette of neutral grays should be used whenever possible. Reserve the electric blue for use on external marketing and advertising, but only as an accent color.