USAGE
Minimum Print Size
Minimum Screen Size
Safety Spacing
INTERNAL LOGO
Primary Mark
Secondary Mark
USAGE
The Moore Horse is for internal use ONLY and requires special permission to use. To file a request for use, please email Director of Marketing
The Moore Horse may be used in the following colors: Jet Black, Warm Silver, Warm Gray, and Bob Moore Navy Blue.
COLORS
Jet
Black
usage 50%
Primary color
For Digital
HEX: 000000
R0 G0 B0
for print
Pantone BLACK 6 C
C0 M0 Y0 K100
Electric
Blue
usage 10%
For Digital
HEX: 123FD4
R18 G63 B212
for print
Pantone 2728 C
C88 M77 Y0 K0
Warm
Silver
usage 20%
Secondary color
For Digital
Hex: E5E5E5
R229 G229 B229
For print
Pantone 663 C
C0 M0 Y0 K10
Warm
Gray
usage 20%
Accent color
For Digital
HEX: A3A5A8
R163 G165 B168
For print
Pantone Cool gray 6 u
C3 M2 Y0 K34
TYPOGRAPHY
Premium Fonts
Futura – Regular
Futura – Medium
Futura – Bold
Optima – Regular
Trade Gothic Condensed – No.18
*Google Free Fonts
League Spartan – Regular
League Spartan – Medium
League Spartan – Bold
Belleza – Regular
Archivo Narrow – Regular
*Use premium fonts whenever possible. If premium fonts are unavailable, please use Google Fonts instead.
PREMIUM TYPOGRAPHY
USAGE
Futura Heading
Medium (or Bold), 24pt
For web and print headings.
Optima Heading
Regular, 24pt
For web and print headings, titles, and announcements.
Trade Gothic Condensed Subheading
No. 18, 18pt, Tracking: 25
Newsletter subheadings, photo captions, and small text.
Futura Body Copy
Regular, 12pt
Body copy for web and print.
Optima Body Copy
Regular, 12pt
Body copy for web and print.
Note: When using Google Free fonts, always use in the hierarchy and sizes recommended for the corresponding premium fonts, listed above.
