03
Visual Language
The way we communicate our brand through visual assets.
Wise
We focus on common human experiences. We show leadership working alongside their teams, sharing their passion for service and the industry. We are transparent and informative. We combine bold, clean typefaces with small handcrafted elements to show our expertise.
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Trusted
We show we’re thoughtful by including attention to detail. We share our motivation for doing things right. We show intention through imagery and graphic elements that aren’t just cookie-cutter icons. We share quotes and vision statements intended to convey our experience.
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Relational
We tell the stories of our team and our customers. We share in their moments of joy and triumph. We use documentary-style storytelling through video and photography to share real and authentic points of view. We focus on our community.
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