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Voice & Tone
The way we communicate our brand through our messaging.
Our brand’s voice is more than the words we use. It’s how we speak, the tone we take, and the feelings we create. While the brand tone will shift slightly at each dealership, some things won’t change: We always speak with authority, but we balance it with warmth. Our voice is personal and human—a trusted friend, not a distant expert.
Each Bob Moore Auto Group Dealership will have their own voice that should be tailored to the culture and customers that surround their individual brands. We’ve provided guidance on this here: Dealership Brand Guides
