Marketing
No one likes to hear people brag about themselves, so our marketing isn’t about how great we are. Instead, it’s about our customers and their journeys—and how we support them along the way.
01
Flagship Messaging
All brand messaging should be built on the Bob Moore Auto Group brand foundation. The flagship messaging may evolve over time, but the vision and sentiment behind it never change.
To Build Trust
Show Commitment to the Customer.
No one knows where life will take us, but we don’t have to go alone.
We’ll help you get where you’re going.
To Demonstrate Wisdom
Appeal to Social Proof.
For generations, Oklahomans have trusted us to help them with their automotive needs.
You should too.
To Be Relational
Express Joy.
You’ll make great memories with your next vehicle.
Let’s make buying it one of them.
02
Internal Marketing
Speak to empowerment. We’re making a living helping other people do great things. We are catalysts to their achievements and side characters in their stories.
Leverage the visual identity to create pride in the company and emotional attachment to the place of employment.
Use media to remind employees they are helping create these beautiful experiences across the state. Help connect what they do with why it matters.
Use color seasonally, or in phases, to help keep things fresh and new. We all crave change, and we feel something in us when things are refreshed.
Speak about dealerships as the hubs for solutions – where great things happen. Position the dealerships as the most important elements of the company, where BMAG itself is the supporting element, the infrastructure beneath it. The dealerships are the stars, the hard-workers and the front-liners. We’re nothing without them.
Show conscious improvements to company culture through listening and feedback. Speak to the purpose of what we do, not just the financial benefits or security of what we do. Remind (through actions) that we could do this job anywhere, but we choose to do it here because of the purpose we serve to each other.
03
External Marketing
Don’t make it about Bob Moore, make it about the customer, their stories and journeys.
Leverage the visual identity to place the brand in the journey, as a part of the story.
Use media to give Oklahomans the confidence in themselves and their surroundings, to paint the market with a modern brush.
Use color to create variations in the attention span, to break up sections of copy or content that might run together; use it to shift gears.
Speak about dealerships as part of the experience. But anytime we mention a single dealership, remind and reassure customers the dealership is part of an inclusive network, so the customer knows they can journey to any dealership and still get to the right product, even if it’s not there.
Like Apple, your value is in the BENEFITS you offer your customers, not in the FEATURES of the vehicles or the process itself. That’s why it’s so important to focus on the outcomes and experiences your customers RECEIVE, rather than the methods and processes you GIVE. That’s an important distinction.
Talking FEATURES: We offer a no-risk, no-pressure free test drive and free estimate on your trade-in value for your existing vehicle.
Talking BENEFITS: Knowing how much you have to spend is tricky. We take the guesswork out of it by making the whole process easy and low-pressure.
Feel the difference?
