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Brand Guidebook

Sub-Brands

  • E-Commerce
  • Electric Vehicles
  • Pre-Owned Vehicles

Sub-brands aren’t who we are, but they represent unique services we offer. Specific services—like the ones below—have their own identities to help them stand out.

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01

E-Commerce Program

Web Address

In Progress

Approved Primary Logo

Primary Dealership Logo

Optima is a humanist type that adds a sense of warmth and wisdom to our bold primary typeface. This typeface can be used for descriptions and captions, as well as very large scale in titles, headlines, and taglines.

Blue Temporary Rectangle

Alternate Logos

Blue Temporary Rectangle
Blue Temporary Rectangle
BMAG Usage Guidelines
Use Cases
Brand Voice & Messaging
Resources

02

Electric Vehicles

Web Address

In Progress

Approved Primary Logo

Primary Dealership Logo

Optima is a humanist type that adds a sense of warmth and wisdom to our bold primary typeface. This typeface can be used for descriptions and captions, as well as very large scale in titles, headlines, and taglines.

Blue Temporary Rectangle

Alternate Logos

Blue Temporary Rectangle
Blue Temporary Rectangle
BMAG Usage Guidelines
Use Cases
Brand Voice & Messaging
Resources

03

Certified Pre-Owned Vehicles

Web Address

In Progress

Approved Primary Logo

Primary Dealership Logo

Optima is a humanist type that adds a sense of warmth and wisdom to our bold primary typeface. This typeface can be used for descriptions and captions, as well as very large scale in titles, headlines, and taglines.

Blue Temporary Rectangle

Alternate Logos

Blue Temporary Rectangle
Blue Temporary Rectangle
BMAG Usage Guidelines
Use Cases
Brand Voice & Messaging
Resources

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  • Brand Platform
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  • Visual Identity
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  • Use Cases
  • Typography
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  • Dealerships
  • Sub-Brands
  • Marketing
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Brand Platform
  • Brand Pillars
  • Brand Purpose
  • Brand Vision
  • Brand Mission
  • Core Values
  • Brand Personality
  • Target Audience
Brand Alignment
  • Brand In Practice
  • Visual Language
  • Voice & Tone
  • Messaging
Visual Identity
  • Logotypes
  • Misuses
  • Logo Lockups
  • Extended Logos
  • Supporting Elements
Media
  • Lifestyle
  • Community
  • Product
  • Environmental
  • OEM Specific
Use Cases
  • Store Exterior
  • Store Interior
  • Advertisements
  • Collateral
Typography
  • Paragraph Styles
  • Align to Baseline
  • Brand Typefaces
  • Futura STD
  • Optima
  • Trade Gothic
Color
  • Primary Palette
  • Secondary Palette
  • Drive Program
Programs
  • DRIVE Program
  • DRIVE Brand Guide
  • DRIVE Resources
Sub-Brands
  • E-Commerce
  • Electric Cars
  • Pre-Owned
Marketing
  • Flagship
  • Messaging
  • Internal
  • External
  • Resources
Dealerships
  • Audi
  • Buick - GMC
  • Cadillac
  • Chrysler Dodge Jeep Ram
  • Ford
  • Infiniti
  • Jaguar
  • Kia
  • Land Rover
  • Mazda
  • Nissan
  • Porsche
  • Subaru