Visual Identity
Our visual identity is a first impression—a chance to show who we are at a glance. The Bob Moore visual brand is established and refined, grounded by human elements. The visual identity may take slightly different forms, but the look and feel should stay the same.
01
Logotypes
Primary
The Bob Moore signature logo is the single, unchanging feature in every one of our branding executions. It’s a symbol rich with history, and it’s up to all of us to handle it with dignity.
Two-Color: Black & Silver
One-Color: Black
One-Color: Reversed Black
02
Misuses
Do Not Do This
Never add elements such as drop shadows. Do not stretch or distort or enclose the logo in any type of border. Do not use different colors other than black. Do not add your own text to the logo.
03
Logo Lockups
Dealerships
Dealership logos with OEM name are currently defined for internal use only. All external marketing uses the extended lockups per OEM guidelines.
04
Extended Logos
Dealerships
Logos are set for each dealership and should be used correctly. Do not add text or rearrange the logo in any way.
05
Secondary Logos
For Internal Use Only
These logos were created to celebrate BMAG’s history in Oklahoma. They are to be used internally and only when talking about the history of Bob Moore Auto Group.
Legacy Logo
The Legacy “Flying M” Logo was retired effective Sep. 25th, 2022. We honor it’s tenure as part of our brand assets. This logo is no longer to be used on any internal or external collateral, marketing, or other brand applications. All usage of this logo going forward will need approval from Director of Marketing.
Heritage Seal
The Heritage Seal can be used on collateral and swag internally. The only restriction is that it is not used in external marketing and advertising at this time.
Heritage Badge
The Heritage Badge is used primarily in the BMAG website and not suited for additional collateral. This is a reference graphic for the earliest Bob Moore dealerships, before the Group was officially formed.
06
Heritage Award Logos
For Internal Use Only
This sub-brand was created to promote the Annual Heritage Awards, the internal award ceremony that recognizes exceptional employees of Bob Moore Auto Group.
The Heritage Awards brand may only be used internally to promote the annual Heritage Awards event. Alternative use may be approved by the Chief Marketing Officer.